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Seal it to Sell it

With Amazon entering the online retail market in Australia, a number of beauty brands are pushing to get their products listed on their platform. One of the key requirements that Amazon require, is that the packaging must be tamper evident. Aside from consumers...

Product Testing

  After 25 years, I still get amazed with brands that do a quick aesthetics test, i.e. “does it look and feel like I want my brand to be perceived,” but then do little else. Product development is a high investment component for any brand that is looking for...

Cosmetic & Beauty Trends 2019

  Wow 2019, marking my 25 years in packaging for the beauty, skin care and wellness industries. Again, just in a flash Christmas and New Year are just a distant memory. Last year when we discussed the global beauty and cosmetic trends for 2018, it received such a...

The Cosmetic Industry 2018

  The industry for cosmetic packaging is forever changing and after being in this business for nearly 25 years, I am really amazed by the challenges, but also the evolution of packaging for beauty products that is released every year. Even more in 2018 the move...

How to Achieve a Higher Retail Point Through Packaging

Recently we filmed a video for our packaging vlog on the benefits of premium packaging and how it helps you achieve a higher retail price point. We regularly meet with clients that want to be able to sell a “hero” product or a group of products at a higher retail...

2018 Emerging Skincare & Cosmetic Product Trends (PART 2)

  Following on from the previous issue of Science of Beauty, we look forward to covering the next 5 emerging skin care product trends for 2018 and options you could use to package your product and take advantage of, while these products are hot. Recently...