Tubes are fast becoming the preferred packaging for a range of health and beauty products with consumers favouring them for their ease of use, but with increasing competition on the shelves how do you get your product to stand out from the rest?

Marketers are increasingly seeking packaging options that are economical, ecologically friendly and safe, and above all easily differentiated on the shelf, and if designed and manufactured properly, tubes can really provide a point of difference for your product.

One of the main criticisms of tubes we hear is that they can look cheap, but it’s all in the design, and one option Weltrade has used successfully on tubes is a foil element that can turn a simple design into a very smart and attractive package.

We recently designed a tube for an eye gel product that is now out selling its previous airless packaging, with the foil element attributed to the sales success.

If you’d like to know more about foiling on tubes we can talk you through the different printing processes to get the maximum benefit and to help you get a higher retail price point.

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