At Weltrade Packaging, we collaborate with hundreds of brands and manufacturers annually, which enures we remain at the forefront of all packaging trends. Our extensive experience across the cosmetics, skincare, food, and supplement sectors positions us uniquely to identify and implement the latest innovations. As we look towards 2025, several key trends are set to transform the packaging landscape, driven by sustainability and evolving consumer preferences.
Sustainable and Eco-Friendly Packaging
Sustainability continues to be a major focus. Brands are increasingly adopting biodegradable in landfill, recycled and recyclable materials to minimise environmental impact. Innovations in packaging materials, such as food safe recycled content, are becoming mainstream. Additionally, the industry is moving towards zero-waste packaging solutions, emphasising the reduction of single-use materials and promoting reusable options.
Minimalist and Aesthetic Designs
Minimalist packaging designs remain popular, focusing on clean, simple, and elegant aesthetics. This trend often features monochromatic colour schemes, minimal text, and sleek fonts. Such designs not only attract eco-conscious consumers but also convey a sense of sophistication and modernity, making products stand out on shelves. That with natural or tinted primary packaging ensures ease of recycling.
Mono-Material PP Lotion Pumps
Mono-material polypropylene (PP) lotion pumps are emerging as a significant trend in 2025. These pumps are designed to be fully recyclable, addressing the challenge of multi-material pumps that are difficult to recycle. By using a single type of plastic, these pumps simplify the recycling process and reduce environmental impact. This innovation is particularly relevant in the cosmetics and personal care sectors, where sustainable packaging solutions are increasingly in demand
Soft Touch Finishes
Soft touch finishes are highly sought after for their luxurious feel and enhanced tactile experience. These finishes provide a velvety texture that conveys quality and sophistication, making products more appealing to consumers. However, there is some misinformation regarding the sustainability of these bottles. During the manufacturing process, a rubber additive is added to the raw material (For HDPE) or they are sprayed with a soft touch coating (PP), which unfortunately renders them non-recyclable. Due to that reasoning we advise our clients to stick to sandblasted PET bottles as this will provide a softer, matte effect while still enabling them to recycled.
Innovative Shapes and Materials
Brands are experimenting with unique shapes and innovative materials to differentiate their products. Packaging that stands out due to its unconventional shape or texture attracts consumer attention and improves brand recall. The use of custom moulds,
Colour of the Year 2025: Future Dusk
Pantone has announced “Future Dusk” as the colour of the year for 2025. This vibrant, refreshing shade of blue-green symbolises renewal, sustainability, and innovation, aligning perfectly with the trends of eco-friendly and forward-thinking packaging solutions. “Future Dusk” is expected to feature prominently in packaging designs across various industries, reflecting a contemporary and calming appeal.
By embracing these trends, businesses can meet consumer demands while contributing to a more sustainable and innovative future. Keeping up with these trends will be crucial for brands looking to maintain their competitive edge in the ever-evolving packaging landscape.