Product Testing

Product Testing

  After 25 years, I still get amazed with brands that do a quick aesthetics test, i.e. “does it look and feel like I want my brand to be perceived,” but then do little else. Product development is a high investment component for any brand that is looking for...
Cosmetic & Beauty Trends 2019

Cosmetic & Beauty Trends 2019

  Wow 2019, marking my 25 years in packaging for the beauty, skin care and wellness industries. Again, just in a flash Christmas and New Year are just a distant memory. Last year when we discussed the global beauty and cosmetic trends for 2018, it received such a...

The Cosmetic Industry 2018

  The industry for cosmetic packaging is forever changing and after being in this business for nearly 25 years, I am really amazed by the challenges, but also the evolution of packaging for beauty products that is released every year. Even more in 2018 the move...

How to Achieve a Higher Retail Point Through Packaging

Recently we filmed a video for our packaging vlog on the benefits of premium packaging and how it helps you achieve a higher retail price point. We regularly meet with clients that want to be able to sell a “hero” product or a group of products at a higher retail...

2018 Emerging Skincare & Cosmetic Product Trends

As posted in “Science of Beauty” – February Edition Christmas came and went and before you know it, we are into 2018. It already seems so long ago that planning of launch dates were forecast for so many new and exciting products this year. I recently...