After 25 years, I still get amazed with brands that do a quick aesthetics test, i.e. “does it look and feel like I want my brand to be perceived,” but then do little else. Product development is a high investment component for any brand that is looking for...
For a long time now, there’s been a raging debate on why manufacturers should use PET plastic packaging over glass. Granted, both of them are recyclable, but while glass can only be turned into more glass forms, plastics can be converted into a number of products....
