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Product Testing

  After 25 years, I still get amazed with brands that do a quick aesthetics test, i.e. “does it look and feel like I want my brand to be perceived,” but then do little else. Product development is a high investment component for any brand that is looking for...

Cosmetic & Beauty Trends 2019

  Wow 2019, marking my 25 years in packaging for the beauty, skin care and wellness industries. Again, just in a flash Christmas and New Year are just a distant memory. Last year when we discussed the global beauty and cosmetic trends for 2018, it received such a...