Packaging News

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Seal it to Sell it

With Amazon entering the online retail market in Australia, a number of beauty brands are pushing to get their products listed on their platform. One of the key requirements that Amazon require, is that the packaging must be tamper evident. Aside from consumers...

Product Testing

  After 25 years, I still get amazed with brands that do a quick aesthetics test, i.e. “does it look and feel like I want my brand to be perceived,” but then do little else. Product development is a high investment component for any brand that is looking for...