Packaging Innovations from China Beauty Expo
At Weltrade Packaging, we specialise in helping brands create unique packaging solutions through custom mould development, innovative decoration techniques, and packaging that helps products stand out in a crowded market.
During our recent visit to the China Beauty Expo in Shanghai, we explored some of the latest packaging innovations gaining traction across the global beauty industry. Here are a few of our favourites.
Soft Touch Finishes
One of the standout trends from this year’s China Beauty Expo was the continued growth of soft touch packaging across the beauty, skincare, and personal care sectors.
Soft touch coatings create a smooth, velvety texture that instantly elevates the perceived value of a product. The tactile experience helps brands create a stronger connection with consumers, delivering a premium feel from the moment the product is picked up.
Traditionally seen on luxury packaging, soft touch finishes are now being applied across a wider range of packaging formats to help brands differentiate themselves in increasingly competitive markets.
Soft Touch Tubes |
Soft Touch Glass |
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Soft Touch PET |
Soft Touch PE |
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Mono PP Airless & Pumps
Sustainability continues to be a major focus across the packaging industry, and Mono PP packaging solutions are gaining significant momentum.
By manufacturing both airless bottles and lotion pumps from a single polypropylene material, these solutions are designed to improve recyclability while maintaining the premium functionality and performance consumers expect.
Ideal for skincare, personal care, and beauty brands looking to reduce packaging complexity and support more sustainable packaging outcomes without compromising on aesthetics or user experience.
- 100% recyclable
- Helps extend product shelf life
- Delivers precise, controlled dosing
- Supports a more hygienic application
- Custom coloured and direct printing options
Digital Printed Tubes
Digital printing technology continues to evolve, allowing for incredibly detailed artwork, vibrant colours, gradients, and premium decoration effects.
This opens up exciting opportunities for brands wanting high-end packaging designs, lower minimum order quantities, and greater flexibility for limited editions or product variations.
