Packaging News
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Eight Consumer Trends in 2017/2018
Trends affect the way customers interact with a product, which in turn, leads to a change in the design and packaging. Design and shopping habits go hand in hand. At a recent brand design conference, the topic of trends and how that affects packaging was covered in...
Improving your Packaging
When you are developing your skin care brand, designing the packaging is the best part. It’s exciting to see a brand develop right in front of your eyes. What was just a distant dream now takes tangible shape and becomes an inherent reality, one that could make you an...
How you can increase sales of your product with a specialised packaging graphic designer.
For a skincare brand, a graphic designer is probably their greatest asset. Whether you hire a freelancer to design your product packaging or hire an in-house designer who will be intimately connected with your brand and produce something very close to what your...
Why Airless Packaging and What’s it going to do for me?
Many brands are clamoring to include airless packaging into their skin care brands without understanding what it is. The reason this technology is popular is due to the fact that, in the right application, the functionality and innovation is superior. However, the...
Trade Secrets: How to Create Products That Are ‘Shelf Ready’?
Do you want to create skin care packaging that can make transportation much easier for you, and helps the retailer’s operational processes? Creating such a shelf presence can take years to perfect and many brands have specialists that create marketing and distribution...
What You Need To Know to Test Your Skin Care Packaging
With more than a couple of decades in this field, I feel compelled to tell you that our clients sweat over the packaging of their products. I have seen so many horror stories when packaging is selected for various applications without the required testing and it never...