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Importance of colour in packaging

Colour plays a big part when deciding on branding and packaging design.   It is an essential communication tool and speaks to our sub-conscious mind by directly evoking emotions either positive or negative. Through the proper use of colour the branding and packaging...

The detail is in the design

Weltrade’s design arm, ASK Creative, was recently commissioned to design artwork for a 30ml package for Aviation Hydration, a product used by air passengers and staff. Aviation Hydration required a packaging solution that was easy to use on a plane, looked smart to...

Foiling on tubes can help your product stand out from competitors

Tubes are fast becoming the preferred packaging for a range of health and beauty products with consumers favouring them for their ease of use, but with increasing competition on the shelves how do you get your product to stand out from the rest? Marketers are...

NEWS: Weltrade Packaging Solutions packages medical icon’s new range

Gold Coast based packaging solutions company Weltrade has created the packaging for a new range of maternity and baby care products for one of Queensland’s best known medical icons. Mater Health Services, who operate seven hospitals, a medical research institute,...